Blue Mountain Cards offers a wide selection of greeting cards created in its signature style of soothing nature illustrations combined with freeform poetry and prose. A great deal of Blue Mountain Cards business comes from its line of electronic greeting cards designed for delivery over the Internet via email.
Blue Mountain Cards was founded by Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz as Blue Mountain Arts, originally as a vehicle for them to spend time together sharing their hobbies. Stephen and Susan combined their watercolor and poetry design into posters that appealed to the early 1970s hippie culture and convinced a local bookstore to carry the posters, which quickly sold out. Other stores soon began to carry their posters as well. The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. Another innovation credited to Blue Mountain Cards was the introduction of expressive freeform poetry and prose to preprinted cards. The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew.
Blue Mountain Cards entered the Internet age in 1996 when it launched its website offering free electronic greeting cards. Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began.
Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support. An email notification containing a link to the Blue mountain cards website was sent to the card recipient, who accessed the card through an electronic pick up window on the site. The uniqueness of Blue Mountain Cards came from the fact that they were offered free of charge and were able to be edited to accommodate whatever personal message the sender wished to add.
Blue Mountain Cards now includes over a thousand different designs for every mainstream and obscure American holiday, as well as those of other cultures and religions, with French and Spanish language accessibility. Blue Mountain Cards has since grown into one of the most visited sites on the World Wide Web, mainly through customer and recipient word of mouth.

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