Circut City Stores were started as American dealers and retailers of Electronic equipment, personal computers and entertainment software. It is considered as the second largest electronic retailer after Best Buy. The total stores of the company in the world are about 567. The total stores in Canada are about 765.
The company sells variety of the products in the world market but the two major achievements of the company in its products are mentioned here. The major achievement of Circut City is the introduction of DIVX in 1997. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. Therefore, Circut City has built a good reputation in the world market.
For enhancing the quality of the products Circut City introduced six sigma program in 2001. Circut City has always participated actively in the community programs. It has always contributed actively in the charitable causes and the company has also organized various events like softball games, bake sales and car washes .
In partnership with BGCA; the company also introduced Boys & Girls Club of America in 2001. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Moreover, the company has also made enough contributions American Red Cross Disaster Relief Fund.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
Circut City has always taken initiatives to show its creative and innovative ideas. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. These employees were those who were earning very high salaries. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Circut City also brought about many improvements in its supply chain management. After the supply chain management improvements, the company is able to react to the customers demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies. Citation Best hdtv tuner Electronics city Circut city.com

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